Jean-Baptiste Levée
CEO, founder Paris
→ Fonts by Jean-Baptiste Levée
Based in Paris and Shanghai, Production Type is a digital type design agency. Its activities span from the exclusive online distribution of its retail type for design professionals, to the creation of custom typefaces for the industrial, luxury, and media sectors.
+33 7 68 72 24 00
Paris
73 boulevard de Sébastopol 75002
Shanghai
703, No.1366 Wuzhong Rd., Minhang District, 201103
+86 189 1839 5004
Marion Sendral oversees the operations of the foundry, with an eye on resources, schedules, equipment, and personnel. She ensures that projects are completed on time, within budget, and to the satisfaction of clients and stakeholders.
Hugues Gentile is responsible for developing and implementing new typefaces, ensuring they are artistically sound while delivering a high level of technical performance. Gentile leverages his design skills, technical expertise, and his deep understanding of font technology and software development to make Production Type's fonts meet quality standards. He is committed to creating high-quality, aesthetically pleasing, and legible fonts for various projects.
Léa Bruneau graduated from École Estienne and KABK Type&Media. She has an appetite for intricate script capitals, multi-style type superfamilies, and unconventional writing systems. She flexes all these skills, and more, at her position as type designer at Production Type.
Anna Bessone is responsible for creating visual designs and materials that communicate Production Type's concepts. She develops appealing design principles and effective solutions around the foundry's output. Anna has a knack for three-dimensional colorful tools, yet she get his kicks in the two-dimensional, black & white world of type.
Louna Castano manages the legal agreements and contracts between Production Type and licensees. She works closely with cross-functional team members to help clients and partners achieve optimal licensing solutions.
Eric has 10 years of experience in visual identity design. He is committed to bringing to his audience the best visual experience through every visual identity design project.
With extensive industry experience, Tingting works to increase brand value from all aspects: market research, strategic planning, visual identity design, and marketing campaign. She is also specialized in the research of color trending.
Dongqi is a motion designer who creates visually engaging and dynamic content using a combination of graphics, animation, and sound for various multimedia platforms.
Huiting majored in type design. She likes to explore the possibilities between materials and forms. Her design philosophy optimizes the power of visual elements in relation to the human emotions that they inspire.
Holding an MFA in Graphic Design from UMass Dartmouth, Linan continues to refine his aesthetics and skills in typography and branding design. He believes that designers need to be constantly and continuously building their visual database to create the best designs.
Cassandre was a prominent graphic designer known for his unique approach to typography and the experimental use of legibility in his work. His goal was to renew himself constantly, and he believed that each poster was a new battle to win. Born with two innate tendencies, a need for formal perfection and a burning thirst for lyrical expression, he found it difficult to reconcile the two. His artisan's work expresses the joy of its accomplishment, while the lyrical work of a contemporary artist aware of his own tragic destiny necessarily contains his pain, anguish, and despair. Despite the contradictions, Cassandre left a lasting legacy in the history of graphic design.
Adolphe Jean-Marie Mouron, known as A. M. Cassandre, was a pioneering graphic designer born in Kharkov, Ukraine, on January 24, 1901. He grew up moving between Russia and France, finally settling in Paris with his family in 1915 where he completed his schooling. Cassandre attended the École des Beaux-Arts briefly before enrolling in Lucien Simon's independent studio and later the Académie Julian.
Cassandre began designing posters in 1921 and moved to his first studio in Paris in 1922. He decided to sign his advertising designs with the pseudonym Cassandre, which was sometimes combined with his name, Mouron. In 1923, Cassandre completed the first work characterized by his synthetic style, “Au Bucheron”, which brought instant fame to its designer after it was reproduced in a very large format throughout Paris.
Cassandre married his first wife, Madeleine Cauvet, in 1924 and commissioned Auguste Perret to design a house for him in Versailles where he settled after its completion in 1925. That same year, Cassandre signed an exclusive contract with Hachard and Cie, the firm which was to publish his posters up to 1927.
Between 1930 and 1935, Cassandre was the art director at Alliance Graphique where a large number of his posters were published along with designs by other artists. He also began working on a contractual basis for the firm of Nicolas and was responsible for the layout of that company's many commercial and prestige publications. After a retrospective exhibition of his posters at the Museum of Modern Art in New York in January 1936, Cassandre signed a contract with Harper's Bazaar for the magazine's covers and spent the winters of 1936-37 and 1937-38 in New-York.
Cassandre resumed his activities as a graphic artist after the war and in 1950, a major retrospective exhibition at the Musée des Arts Décoratifs revealed to the public Cassandre’s richly diverse work in the graphic and plastic arts over the previous twenty-five years. He divorced his second wife in 1954 and rounded off his theatrical œuvre by designing the settings and costumes for Racine’s Tragédies at the Comédie Française in 1959. Cassandre retired to the country in 1960 and returned to Paris in 1965.
Cassandre’s final years were distinguished by the creation of his last typeface, Cassandre, which was to remain unpublished until 60 years after his death. Cassandre took his life in his apartment on the Avenue René-Coty in Paris on June 17, 1968.
Reymund Schröder graduated from his typedesign studies with a focus on experimental print-making. In collaboration with artists he makes type-related projects. Reymund has worked as an independent type designer for a wide range of clients – for print publishing production as well as for custom fonts. He is a founding member of Forgotten-Shapes.
Superscript2 is a Lyon-based graphic design studio, founded in 2006 by Pierre Delmas & Patrick Lallemand. They work for a wide range of clients, from independent cultural institutions to renowned companies. Superscript2 is known for its effective yet beautiful designs that goes against the grain.
SuperScript2 has gained recognition for their radical approach to type design, seamlessly blending methods from graphic design and programming, with contemporary letterforms. Their powerfuly crafted typefaces have garnered praise for their radicality and expressiveness across various design applications. Their typefaces are part of France's Cnap national collections.
→ Fonts by SuperScript2
Chi-Long Trieu is a Swiss type designer, graphic designer, and educator based in Lausanne, Switzerland. He holds a bachelor’s degree in visual communication from ECAL/University of Art and Design Lausanne (ECAL), where he also teaches. With a rich background working at design studios such as Maximage, Bureau Mirko Borsche, Gavillet & Cie, Optimo, and Zak Group, Trieu currently serves as a type director at Zak Group. In 2016, he co-founded Office for Typography with his brother, a studio specializing in graphic, type, and web design, operating in Switzerland and Japan.
Originally from Fribourg, Switzerland, Trieu now resides in Lausanne and collaborates with design studios worldwide. He has garnered recognition for his expertise in type and graphic design through his contributions to projects such as Balenciaga or Marc O’Polo. Additionally, Trieu has been a faculty member at ECAL since 2014 and a lecturer at EPFL+ECAL Lab since 2015. In 2017, he was honored with the Schweizer Kulturpreise award for his work on Basel Grotesk.
Hrvoje Živčić is a graphic and type designer based in Zagreb, Croatia. Graduated from KABK Type & Media, his interests include vernacular type, typographic systems and book design, while his graphic design work revolves around the local arts and culture scene.
An École Estienne graduate, and a doctoral student at the University of Reading (UK), Sébastien Morlighem is the coordinator of the EsadType Amiens post-graduate program. He is also the organizer and scientific curator of several colloquia, study days and exhibitions (2014, “Les Didot et la typographie moderne”, Amiens ; 2012, “Pierre-Simon Fournier et la typographie des Lumières”, Amiens ; 2011, “Claude Garamont, créateur typographique. De la Renaissance au revival”, Amiens ; 2010, “Roger Excoffon et la fonderie Olive”, Amiens ; 2007, colloquium “Le livre et ses desseins”, Caen). Creator and director of the “Bibliothèque typographique” collection for Ypsilon Éditeur, he is the co-author of several books and articles on historical and contemporary typographic creation, graphic design and books. He is an international lecturer.
Wlassikoff has also taught at a number of institutions, including the École Nationale Supérieure des Arts Décoratifs and the École Nationale Supérieure Estienne des Arts et Industries Graphiques in Paris. He has been a visiting professor at universities around the world, including in China, Brazil, and Canada.
In addition to his teaching and writing, Wlassikoff has worked as a consultant for a range of organizations and companies, including Encyclopedia Universalis, UNESCO, the Louvre Museum, and L'Oreal. He has also served on juries for international design competitions and has been a speaker at numerous conferences and events.
A highly respected figure in the world of visual communication and graphic design Overall, Michel Wlassikoff is known for his expertise, creativity, and passion for the subject.
Original design: DesignersTeam
Development: Opsone
Original developments: Screen-Club, Maxime Bérard, Thomas Aufresne
& Nick Sherman
Panorama minisite by Yannick Mathey