The Crew
Interactive game publisher Ubisoft wanted a custom typeface that would create an immersive world down to the last detail. Mobilizing a type palette that is at once functional and expressive, The Crew Sans evokes the muscular dynamics of fast cars and urban adventure. Woven through the identity of The Crew, the new typeface injects a strong personality into a one-of-a-kind video game that rolls out smoothly and seamlessly.