The Pimkie typeface family was designed and developed for the eponymous fashion brand. It ought to convey the feminine, round and friendly mood of the brand.
Starting from the logotype initially designed by Graphèmes agency, the display typeface had to be used throughout all brand applications, from advertising to clothes labels.
Design & development: Typophage, Christophe Badani & Jean-Baptiste Levée
Documents © Pimkie International
