Pushing the design to the borders of legibility, Origin answers the problem of fitting information in extremely narrow spaces.
Origin is a reglementary typeface commissioned by the retail distribution group Carrefour. By law, it is compulsory in France to set groceries’ geographical origin in the same point size as the price. Origin adresses this need in allowing the “specials” to be still typeset in a “special” point size. Instead of using an artificially compressed typeface, Origin makes drawn shapes tighter than ever.
